Bachelor of Business Administration (Hons) (R2-DL/340/6/0458) (A9101) (04/25)

The Bachelor of Business Administration (BBA) degree programme is one of the most widely valued degrees in the modern work environment. It provides a solid grounding in many areas of business and is flexible enough to prepare graduates for employment in many different careers, in varied disciplines such marketing, operations, management and administrative work. Students will be equipped with enhanced skills that contribute towards improvements in their workplaces. 

The programme is approved by Malaysian Ministry of Higher Education and accredited by Malaysian Qualifications Agency.

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Normal Entry:

  • STPM/ 'A' Level or equivalent qualifications with minimum Grade C (CGPA 2.0) in two (2) subjects AND Pass in Mathematics and English Language at SPM / 'O' Level or equivalent; OR
  • STAM with minimum Grade Jayyid AND Pass in Mathematics and English Language at SPM / 'O' Level or equivalent; OR
  • A Diploma (MQP Level 4) / Advanced Diploma (MQF Level 5) OR equivalent qualifications; OR
  • A Matriculation / Foundation Programme or equivalent qualifications with minimum CGPA of 2.00; OR
  • UEC with minimum Grade B in five (5) subjects AND Pass in Mathematics and English Language; OR
  • Other equivalent qualifications recognised.

English Language Competency Requirements:

  • Minimum score of 6.0 for IELTS or its equivalent.
  • Any international student from countries using English as an official medium of instruction or from an academic institution using English as a medium of instruction, shall normally be exempted from the above requirement.

Alternative Entry

Accreditation of Prior Experiential Learning (APEL) Entry Requirements:

  • Minimum 21 years of age in the year of application;
  • Possess relevant work experience; and
  • Passed an aptitude and APEL assessment

Click here to know more about APEL


Modes of Study Part Time
Duration 4 years and 4 months
No. of Semesters 14 (1 semester is 4 mths)
No. of Subjects 39 + Industrial Training or Project Paper
Frequency of Tutorials Once a month – Saturday & Sunday with 3 tutorial per subject 
Grading Assignment (2) 60%
Examination 40%
MQA Accreditation A 9101
Programme Code (R2-DL/340/6/0458) (A9101) (04/25)


At the end of the programme, students will be able to:

  • Analyse business environment by applying theories and conceptual frameworks drawn from various field of studies such as Economics, Accounting, Behavioural Sciences, Quantitative Methods, Teaching and Law.
  • Identify and invoke mechanism for the simulation of creative thinking, problem solving and effective communication in business setting.
  • Recognise opportunity and challenges presented by the global environment and demonstrate appreciation through understanding of globalisation and diversification of culture and their implications to the business.
  • Demonstrate sufficient of professional-specific skills and knowledge on which they would be used as a basis of continuous development.



  • Principles of Management
  • Business Mathematics
  • Office Application Software
  • Introduction to Financial Accounting
  • Principles of Marketing
  • Business Statistics
  • Microeconomics
  • Introduction to Finance
  • Human Resource Management
  • Macroeconomics
  • Organisational Behavior
  • Operations Management
  • Business Law
  • Management Information Systems
  • International Business
  • Business Research Methods
  • Strategic Management


  • Service Quality Management
  • Business Communication
  • Event Management
  • Record Management
  • Project Management AND

Industrial Training or Project Paper


Applicable to Malaysian Students Only

  • Islamic and Asian Civilisation
  • Ethnic Relations
  • Academic Writing
  • Comparative Ethics
  • Social Responsibility Project

Applicable to International Students (in Malaysia) Only

  • Academic Writing
  • Comparative Ethics
  • Social Responsibility Project
  • Malaysian Studies 3
  • Malay Language for Communication

University Compulsory

  • Information Literacy and Research Skills
  • Entrepreneurship in Asia
  • Asian Studies


Marketing & E-Commerce

  • Marketing Management
  • Integrated Marketing Communications
  • Customer Relationship Management
  • Internet Marketing
  • Advertising & Direct Marketing
  • Consumer Behavior
  • International Marketing
  • Introduction to E-Commerce
  • Intermediate to E-Commerce
  • E-Advertising

Accounting and Finance

  • Islamic Financial System
  • Cost Accounting
  • Corporate Finance
  • Investment Analysis
  • Financial Accounting and Reporting
  • Management Accounting
  • Auditing
  • Principles of Taxation
  • Financial Markets and Institutions
  • International Finance

Business Information Systems*

  • Fundamentals Concepts of ICT
  • Ethics and Laws in ICT
  • Information Systems Analysis and Design
  • The Internet and World Wide Web (WWW)
  • Data Warehousing
  • Decision Support Systems
  • Accounting Information Systems
  • IS Audit and Control
  • IS Strategic Planning
  • IS Project Management


For Malaysian and International students:

  • Merit Scholarship available for top-performing students
  • 10% discount on tuition fee available through student loyalty scheme

For Malaysian students only:

  • 10% discount is offered to students who pay in full their annual tuition fee in one payment
  • 50% discount on tuition fee for senior citizens who are 55 years of age & above
  • 75% discount on tuition fee for the disabled
  • EPF withdrawal assistance
  • PTPTN loan assistance
  • RM6,000 personal income tax relief

Terms and conditions apply


Last updated: 24/09/2018