The AeU BBA is designed to provide students with the knowledge, skills and competencies required to excel as managers and executives in any corporate environment.
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Accredited programme by Malaysian Qualifications Agency (MQA), Ministry of Higher Education.
HIGHLIGHTS
- The part time degree is ideal to enhance practical knowledge and associated critical thinking skills.
- Provide a strong platform in the study of business through a core curriculum of management, information systems, marketing, law, finance, accounting, economics and business strategies.
- Provide the opportunity to pursue interesting specialisations in areas such as Marketing & E-Commerce, Accounting & Finance and Business Information Systems.
ENTRY REQUIREMENTS
- Diploma with at least CGPA 2.00 OR
- Matriculation/Preparatory programmes with at least CGPA 2.00 OR
- STPM or equivalent with at least C grade in 2 subjects (2 Principels) OR
- International Baccalaureate (IB) with 24 points OR
- A Level with at least C grade in 3 subjects OR
- Open Entry Qualifications recognized by the Ministry of Higher Education Malaysia:
- at least 21 years old and possess PMR or equivalent OR
- Other qualifications recognised by the AeU Senate
FAST FACTS
| Modes of Study | Part Time Blended Learning |
| Duration | 4 – 5 years |
| No. of Semesters | 14 (1 semester is 4 mths) |
| No. of Subjects | 38 + Project Paper OR Industrial Training |
| Frequency of Tutorials | Once a month – Saturday & Sunday with 1 tutorial per subject (3hrs 20 min each) |
| Grading | Assignment 1 30% Assignment 2 30% Final Exam 40% |
| MQA Accreditation | PA 9101 |
| EPF & HRDF Claimable | YES |
LEARNING OUTCOMES
- Enhance practical knowledge and associated critical thinking skills
- Provide a strong platform in the study of business through a core curriculum of management, information systems, marketing, law, finance, accounting, economics and business strategy
- Provide the opportunity to pursue interesting specialisations in areas of choice i.e. Marketing & E-Commerce, Accounting & Finance and Business Information Systems
- Graduates will acquire the latest knowledge in business analysis, entpreneurial / small business management, international business management, business information system and marketing
SUBJECTS
MQA Subjects
- Bahasa Kebangsaan
- Malaysian Studies
- Islamic Studies
- Moral Studies
Compulsory
- Academic Writing
- Entrepreneurship in Asia
- Asian Studies
- Ethics in Asia
Core
- Principles of Management
- Business Mathematics
- Office Application Software
- Introduction to Financial Accounting
- Principles of Marketing
- Business Statistics
- Microeconomics
- Introduction to Finance
- Professional Communication
- Macroeconomics
- Organisational Behavior
- Operations Management
- Business Law
- Management Information Systems
- International Business
- Business Research Methods
- Strategic Management
Electives
Service Quality Management
Business Communication
Event Management
Record Management
Project Management
SPECIALISATIONS
Marketing & E-Commerce
- Marketing Management
- Integrated Marketing Communications
- Customer Relationship Management
- Internet Marketing
- Advertising & Direct Marketing
- Consumer Behavior
- International Marketing
- Introduction to E-Commerce
- Intermediate to E-Commerce
- E-Advertising
Accounting & Finance
- Islamic Financial System
- Cost Accounting
- Corporate Finance
- Investment Analysis
- Financial Accounting and Reporting
- Management Accounting
- Auditing
- Principles of Taxation
- Financial Markets and Institutions
- International Finance
Business Information Systems
- Fundamentals of ICT
- Ethics and Laws in ICT
- Information Systems Analysis and Design
- The Internet and WWW
- Data Warehousing
- Decision Support Systems
- Accounting Information Systems
- IS Audit and Control
- IS Strategic Planning
- IS Project Management
