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Professional Bachelor of Internet Marketing Technology (PBIMT)

The Professional Bachelor of Internet Marketing Technology (PBIMT) is a full-time programme that will expose ICT students to various internet marketing models for services and products online. Graduates will gain comprehensive knowledge of internet technology, internet marketing models and will build their own formulated internet business.

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HIGHLIGHTS

  • Ideal for school leavers and diploma holders who aspire to become proficient in internet marketing technologies
  • Get your degree in 2.5 years and OWN an Internet Business
  • Mastery of ever-changing Internet Marketing Technology
  • Some courses that students have taken in previous studies may be considered for exemption as prescribed in the AeU Student Handbook

ENTRY REQUIREMENTS

  • Diploma with at least CGPA 2.00 OR
  • Matriculation/Preparatory programmes with at least CGPA 2.00 OR
  • SPM or its equivalent with 3 years related working experience OR
  • International Baccalaureate (IB) with 24 points OR
  • A Level with at least C grade in 3 subjects OR
  • Open Entry Qualifications recognized by the Ministry of Higher Education Malaysia
  • at least 21 years old and possess PMR or equivalent OR
  • Other qualifications recognised by the AeU Senate

FAST FACTS

Modes of Study Full Time (Conventional Learning)
Duration 2.5 years
No. of Semesters 8 (1 semester is 14 weeks)
No. of Subjects

21 subjects + 3 projects + 1 industrial training + 9 practical sessions

Frequency of Tutorials 3-5 days / week
Grading

Continuous assessment

Final exam

EPF & HRDF Claimable (Malaysians Only) No

LEARNING OUTCOMES

  • Produce marketing solutions using appropriate internet marketing technologies
  • Produce high ranking search engine results for business with appropriate SEO techniques for marketing purposes
  • Develop suitable internet applications as marketing strategies
  • Use appropriate tools and techniques to manage the internet business services efficiently
  • Conduct market analysis and obtain market statistics
  • Setup and operate your own internet business

SUBJECTS

A) Core

  1. Principle of Management
  2. Principle of Marketing
  3. Business Law
  4. International Business
  5. International Marketing
  6. Customer Relationship Management
  7. E-advertising
  8. Consumer Behavior
  9. Internet Marketing
  10. Integrated Marketing Communication
  11. Marketing Management
  12. Advertising and Direct Marketing
  13. Fundamental Concepts of ICT 
  14. Computer Ethics and Law in ICT
  15. Computer Programming 
  16. Object Oriented Programming
  17. Information System Analysis and Design 
  18. Internet Security
  19. Database Systems 
  20. Multimedia Web Development
  21. E-commerce 
  22. Project I 
  23. Project II 
  24. Project III 
  25. Industrial Training

B) Practical Sessions

  1. Computer Programming Lab
  2. Object Oriented Programming Lab
  3. Database Programming lab
  4. Web and Multimedia Programming Lab
  5. Internet Security Lab
  6. Internet Marketing Lab 1  - Internet Marketing and User Interfaces
  7. Internet Marketing Lab 2 – e-Commerce
  8. Internet Marketing Lab 3 – Search Engine Optimization
  9. Internet Marketing Lab 4 – Intelligent Internet Computing